At Penn Hill Dental, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect the personal data we collect through our website. We comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Information We Collect:

• Personal Information: When you use our website, we may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, and any other information you choose to share through our contact forms or appointment booking system.
• Technical Information: We may collect certain technical information when you visit our website, including your IP address, browser type, device information, and other similar data.
• Cookies and Similar Technologies: We use cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalize content. You can manage your cookie preferences through your browser settings.

How We Use Your Information:

• Provide Services: We may use the personal information you provide to respond to your inquiries, process appointment requests, and deliver dental services or related information.
• Communication: We may use your contact details to communicate with you, provide updates, send appointment reminders, and respond to your requests or inquiries.
• Marketing: With your consent, we may use your personal information to send you marketing communications about our dental practice, including promotions, special offers, or new services. You have the right to opt-out at any time.
• Website Improvement: We may use the information collected to analyse website performance, troubleshoot issues, enhance user experience, and improve the functionality and content of our website.
• Legal Compliance: We may process your personal data to comply with legal obligations, such as responding to lawful requests from law enforcement or regulatory authorities.

Disclosure of Your Information:

• Service Providers: We may share your personal information with trusted service providers who assist us in operating our website, delivering services, or managing our business processes. These third-party providers are contractually obligated to keep your information confidential and only use it for the purposes specified by us.
• Legal Requirements: We may disclose your personal information if required by law, regulation, or legal process, or if we believe it is necessary to protect our rights, property, or safety or that of others.
• Consent: We may share your personal information with third parties if you have provided your explicit consent to do so.

Data Retention:

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable laws and regulations. We will securely dispose of your data when it is no longer needed.

Security:

We employ industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links:

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of these third parties before providing any personal information.

Your Rights:

You have certain rights regarding your personal data, including:

• Access: You can request access to the personal data we hold about you.
• Rectification: You can request the correction or update of inaccurate or incomplete data.
• Erasure: You can request the deletion of your personal data, subject to legal and regulatory requirements.
• Restriction: You can request the restriction of processing of your personal data in certain circumstances.
• Objection: You can object to the processing of your personal data for direct marketing purposes or on grounds relating to your particular situation.
• Data Portability: You can request to receive a copy of your personal data in a commonly used electronic format.

Chaperone Policy:

At Penn Hill Dental, we prioritize patient comfort and safety. We understand that some patients may feel more comfortable with a chaperone present during certain dental procedures or examinations. We are committed to accommodating such requests to the best of our ability. If you would like a chaperone during your visit, please inform us in advance, and we will make the necessary arrangements.

Information Commissioner’s Office (ICO) Information:

Penn Hill Dental is registered with the Information Commissioner’s Office (ICO) as a data controller. The ICO is the UK’s independent authority responsible for enforcing data protection laws. As a registered data controller, we comply with ICO regulations and strive to maintain the highest standards of data protection and privacy.

Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us using the following details:

Penn Hill Dental, 77 Penn Hill Avenue, Poole, BH14 9LY
hello@pennhilldental.co.uk
01202 746557

We will respond to your inquiries and requests in a timely manner.

Updates to this Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Policy on our website and indicate the effective date of the revision.

It is advisable to review this Privacy Policy periodically to stay informed about how we protect your personal information.